How to blog about topics people are searching for

Blogging is an effective marketing strategy for improving search engine rankings and attracting more visitors onto your website. Through blogging, businesses can reach a wider target audience, raise brand awareness, and demonstrate their expertise in their field. However, effective blogging isn’t simply writing about any topic of choice. It requires research into the interests and needs of the target audience, as they may be searching for content that is not currently covered on your website. Failing to blog about what people are searching for can result in little to no views, zero impact on search engine results, and render your efforts not worthwhile.

To blog about what people are searching for, you need to perform a keyword research. This involves finding the words and phrases that people type into search engines. By doing a keyword research, you can gain a better understanding of the interests and needs of your target audience.

There are several free and paid techniques available when doing keyword research, but in this blog, I will focus on a free technique as it’s just as effective as the paid ones.

There are two steps to this technique. The first step is free, but requires you to set up a Google Ads account, where you are required to insert a card payment option (no money will be spent here or later on). This step provides detailed information on the number of times each word and phrase is searched for. The second step can be done within seconds, but is recommended after step 1. By following these 2 steps, you can obtain valuable information about popular search topics and write blog content accordingly.

The first step for finding what people are searching for is to use Google Ads’ built-in feature, Keyword Planner. This tool is primarily used to search for words and phrases to target when running Google paid advertisements, but it can also be used to effectively find new topics to blog about. If you don’t have a Google Ads account, follow the instructions below on how to set up. If you already have a Google Ads account, you can skip this step and move on to how to use Keyword Planner.

For this example I will use the keyword t-shirt to find topics to blog about for a clothing store. To use Google Ads Keyword Planner:

Now that I have the results for t-shirt, I can see a large number of keyword ideas along with several statistics, including the average number of monthly searches for each keyword, whether each keyword has had more or fewer searches in the last 3 months, and how often each keyword was searched compared to the same month last year.

Based on the information above, I can see that oversized t-shirt is a good topic to target, as it averages around 40,500 searches per month and has 22% more searches than in the previous 3 months. This makes it a potential trending topic worth focusing on. Now that I have a topic in mind, I can move on to step 2 to find out what people are searching for.

Now that I have a trending topic to blog about, I could stop there and write about oversized t-shirts. However, I don’t know the reasons why people are searching for them. This is why step 2 is just as important as step 1 because I need to understand why people are searching for oversized t-shirts. By knowing this information, I can write a more in-depth blog for better search engine results.

To do this, I simply search “oversized t-shirt” on Google and look for a section called “People also ask.” This section will display four popular questions that people search for regarding oversized t-shirts.

Note: If you select any of these questions, it will display a brief answer and also load more questions that people also ask for. Additionally, if you scroll down to the bottom of the page, you will see a section called Related Searches which can provide further information on what people search for regarding oversized t-shirts.

Looking at this information, I can see that the most popular questions are whether it is okay to wear an oversized shirt, what an oversized fit T-shirt is, and what size should be chosen for oversized t-shirts. When I explore further into the questions people also ask, I can see that people search whether oversized t-shirts look good on skinny guys. This information is useful as it helps identify the right target audience.

Now that I’ve completed both steps, I’ve identified that oversized t-shirts are a good choice to blog about in the context of t-shirts. They receive over 40,000 monthly searches and have shown growth in searches over the past 3 months. Potential topics could include what oversized t-shirts are, are they ok to wear, can skinny guys wear them, and what size should you buy. To finish the blog post, I could provide a link to oversized t-shirts that the clothing store sell.

In conclusion, by finding keywords on Google Ads Keyword Planner and searching them on Google, you can gain valuable information for blogging about topics that people are actively searching for. By following this free, two-step technique, you can discover popular searches and trends, identify target audiences, and understand their interests and needs. This not only allows you to write about popular topics, but also enables you to connect with potential readers by addressing their needs. Obtaining answers is one of the main reasons why people use Google, making it essential to blog about topics that can answer their queries and provide solutions, thereby enhancing your blogging success.